Marketing Videos – Top 5 Benefits and Uses
Internet speeds are getting better and better while online videos increase in popularity at unprecedented rates. Even ordinary smartphones now have video cameras with pro features! So what’s the reason behind all these?
To begin with, these marketing videos are very easy to make these days. If you have a smartphone, you can shoot and edit! Videos are a personal channel too. You can establish a more intimate and personal relationship with your audience – and thus get more likes and shares on social media – as opposed to using text exclusively. You can convey more in a lot less time using marketing videos than just words.
In terms of marketing videos, here are the best uses and benefits it can offer your business:
Providing Solutions to FAQs
You can answer frequently asked questions on your website using video demonstrations. Without a doubt, your customers will love you for this (who wants to read blocks of text?).
When it comes to making an emotional connection with your customers, there’s nothing quite like connecting your brand to a human face. A lot of companies have seen their customer satisfaction rates go up once they shifted to video chats.
Greater Social Media Engagement
As mentioned earlier, videos are usually liked and shared more on social media compared to posts that are mainly text. This is certainly a fantastic way of getting your brand out there, especially in this digital world we’re in today.
One thing all consumers will surely admit is that instructional videos are easier to follow and thus work better than purely text instructions. Telling people what to do can be done, but if you want efficiency, show them!
Compared to a written review, a video testimonial sure exhibits more credibility. Viewers know it’s a real person talking to them. Video testimonials have been a trend among online marketers for some time now.
Wider Audience Reach
YouTube has a minimum of 4 billion page views everyday, engaged audience and all. It’s the second biggest search engine (next to Google), and people visit it for a whole range of reasons, including learning about a product or service. Which means it can be used to market your brand through videos.
Increased Email Open Rates
One of your biggest assets as a business in the digital world is your opt-in email mailing list. But even more than that, you have to look for ways to increase engagement and get better email open rates. Videos delivered through emails have been proven to jack up those rates.
Finally, adding a video on a landing page is a known technique for increasing conversions – which is what every business wants at the end of the day – based on actual statistics.